How Level 1 Virtual Solutions Ltd (trading as Batra.ai) collects, uses, stores and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Last updated: 9 May 2026
The data controller responsible for your personal data is:
Level 1 Virtual Solutions Ltd (trading as Batra.ai)
Registered in England & Wales
ICO Registration: ZC136917
Email: [email protected]
Website: batra.ai
Batra.ai provides professional networking, Wi-Fi, CCTV, smart home installation and AI solutions for homes and businesses.
When you visit our website or interact with us, we may collect and process the following categories of personal data:
This information is collected when you submit our contact form, book a free consultation, or otherwise get in touch with us.
When you call our business telephone number, your call is answered by Alice, our AI-powered voice receptionist. During this interaction, we process and store:
We do not retain an audio recording of your call — only the text transcript generated during the conversation. The transcript is processed in real time by OpenAI’s language model to enable Alice to respond naturally, and by ElevenLabs to generate Alice’s voice responses.
The legal basis for this processing is legitimate interests (Article 6(1)(f) UK GDPR) — specifically, our legitimate interest in handling inbound customer enquiries efficiently and maintaining a record of those interactions for quality assurance and dispute resolution purposes. We have carried out a balancing test and determined that this processing does not override your fundamental rights, given that: (a) callers are interacting with a business in a commercial context; (b) only text transcripts (not audio recordings) are retained; and (c) transcripts are deleted automatically after 12 months.
We use your personal data for the following purposes:
Under Article 6 of the UK GDPR, we process your personal data on the following legal bases:
| Legal basis | Purpose |
|---|---|
| Contract performance (Article 6(1)(b)) | Responding to your enquiries and providing information about our services when you contact us |
| Legal obligation (Article 6(1)(c)) | Meeting our obligations under applicable laws and regulations |
| Legitimate interests (Article 6(1)(f)) | Website security, improving our website content and user experience, and protecting against malicious activity |
| Legitimate interests (Article 6(1)(f)) | AI Receptionist voice call transcription — handling inbound enquiries and maintaining records for quality assurance and dispute resolution |
| Consent (Article 6(1)(a)) | Marketing communications and non-essential cookies (where applicable) |
Where we rely on legitimate interests, we have carried out a balancing test to ensure our interests do not override your fundamental rights and freedoms.
We retain personal data only for as long as necessary for the purposes described in this policy, or as required by law:
| Data type | Retention period | Reason |
|---|---|---|
| Contact form submissions | 2 years | Responding to enquiries and providing services |
| Email marketing preferences | Until you unsubscribe | Sending marketing communications with your consent |
| Website browsing data | 90 days | Website security and performance monitoring |
| Consultation booking data | 2 years | Service delivery and follow-up |
| AI Receptionist call transcripts | 12 months | Quality assurance, dispute resolution, and handling of follow-up enquiries. Automatically deleted after 12 months. |
| Callback requests (name, phone, query) | 12 months, then anonymised | Facilitating the requested callback. After 12 months, identifying details are replaced with “[anonymised]” and the anonymised record is retained for statistical purposes only. |
Under the UK GDPR (Articles 15–22), you have the following rights regarding your personal data:
To exercise any of these rights, use our self-service Data Rights Portal at batra.ai/my-data/ โ no account needed. Alternatively, contact us at [email protected]. We will respond to all legitimate requests within one month. In complex cases, we may extend this by up to two further months, and we will inform you if this is necessary.
We take the security of your personal data seriously and implement appropriate technical and organisational measures, including:
We share your personal data with the following third-party service providers (data processors) who process data on our behalf:
| Provider | Purpose | Data shared | Location |
|---|---|---|---|
| Hostinger | Website hosting | Website content and form submissions (stored on servers) | EU |
| Cloudflare | CDN, DDoS protection, DNS | IP addresses, request metadata | Global (edge nodes) |
| Brevo (formerly Sendinblue) | Email marketing and transactional emails | Email addresses, names, email content | EU |
| LiveKit | Real-time voice call routing for AI Receptionist | Audio streams (not stored), call metadata | US (Standard Contractual Clauses) |
| Deepgram | Speech-to-text transcription of AI Receptionist calls | Audio stream of your voice during the call | US (Standard Contractual Clauses) |
| OpenAI | Language model powering Alice’s responses during AI Receptionist calls | Call transcript text in real time | US (Standard Contractual Clauses) |
| ElevenLabs | Text-to-speech voice synthesis for Alice’s responses | Alice’s response text (not your personal data) | US (Standard Contractual Clauses) |
Each of these providers is bound by a Data Processing Agreement (DPA) and processes data only on our documented instructions.
Your personal data is primarily processed within the United Kingdom and the European Economic Area (EEA). Where data is transferred outside the UK/EEA, we ensure adequate safeguards are in place. Such transfers occur in the following circumstances:
In all cases, we ensure adequate safeguards are in place, including:
Our website uses a minimal number of cookies. We do not use tracking, advertising, or analytics cookies. For full details, please see our Cookie Policy.
The main cookie-related items on this website are:
Our services are designed for business and residential customers. We do not knowingly collect personal data from children under the age of 16. If you believe we have inadvertently collected data from a child, please contact us at [email protected] and we will promptly delete it.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how we handle your data, please contact us:
Self-service Data Rights Portal
batra.ai/my-data/ — request a copy of your data or erasure without creating an account
Data Protection Contact
Level 1 Virtual Solutions Ltd
Email: [email protected]
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):